We Invite You To join Australia’s Most Innovative Fitness Franchise Group!

Register below for a free information pack explaining how you can run your own fitness studio with zero rent and financing for equipment available.

We have opportunities from Perth through to Adelaide, Queensland, Melbourne and Sydney. Grab an information pack and find out more.



Everything You Need To Start Your Very Own Fitness Studio

The Two Pillars of EFM Franchisee Success

We combine Australia’s most unique fitness business model, with a member-focussed fitness training system that has been remarkably successful over our 25 years of business. That’s our recipe for fitness business success. Let’s take a look at the EFM business model…


Proven Business Model

As an EFM Franchisee, you’re buying into 25 years worth of proven business success. We’re one of the oldest fitness groups in Australia, 4 times named inside the top 30 of BRWs Fast Franchises list. We’ve made all the mistakes so you don’t need to. And we know what works. Leverage the overall strength of EFMs history and business systems to launch your own successful fitness business.


Cutting Edge Systems

Innovation is one of our core drivers and we support you as a Franchisee by offering you all the offline and online systems require to run your business efficiently. Member records, billing, supplier relationships and ordering, marketing, sales and general admin tasks are all systemised and streamlined so that you can get on with what you love best – Changing member’s lives!


Fully Supported Studio Launch

We’ve launched more than 80 locations and have a step by step local area marketing launch process for your studio launch. You also have a dedicated Field Support Manager with over 10 years of Franchise industry experience, along with the entire Franchise Support Centre staff, supporting your through your launch. Never started a gym or business before? No sweat, that’s what we’re here for!


Member-Focussed Business Model That Delivers 5, 10, 15 and Even 20 Year Members!

We asked our members to describe EFM, here’s what they said!

Grab a free information pack


Franchisee Support and Business Guidance


There’s Nothing Quite Like An EFM Franchise


When you partner with EFM as a Franchisee, you’re joining a stable and established business with 25 years of history, with an outstanding success rate of helping business owners and fitness professionals run their dream business. If you’ve ever wanted to work for yourself, or take your fitness career to the next level, we’d love to partner with you and help you to become the next EFM Health Club Franchisee success story. There’s never been a better time to join us!