About Us

We are a fitness franchise that commenced in 1991, and now have over 65 clubs across five states in Australia (New South Wales, Queensland, South Australia, Tasmania & Victoria), with Perth expansion set for 2016. We’ve been named in the BRW Fast Franchises List (list of the top 100 fastest growing franchises each year) in from 2010 through 2013.

What we do for members, in a nutshell, is combine the affordability of a typical gym membership with the highly tailored and personalised nature of a personal training program. We’ve rolled it up into our unique EFM Fitness Coaching memberships and programs.

EFM members receive the ongoing coaching and support experienced in a personal training program, but in an incredibly affordable membership price.

It’s this unique offering to members that has seen us sweep across Australia and we’re proud to fill the need for affordable, but highly personalised, fitness programs.


So what does EFM Stand for?

EFM Health Clubs initially operated under the name Executive Fitness Management (EFM). The reason we changed to “EFM Health Clubs” name is simple – people didn’t understand what we did :-). Did we only offer memberships to CEOs and Executives? Were we a gym? Did we offer memberships to all people? In adopting EFM Health Clubs as our name, we are now more identifiable as a gym or health club.


You may have seen our clubs at the local school or hospital…

We’re a bit unique in what we do… We actually specialise in running health clubs from within hospitals and schools.

We operate over 25 clubs from within hospitals throughout Australia. We provide a staff health and fitness program for the hospital staff, and in many instances, are also open for the general public to access our Fitness Coaching Programs as well.

Furthermore, we have over 20 clubs located onsite at schools. Within these clubs, we run fitness programs for the school community and are proud to be playing a role in keeping staff fit and healthy, but also in fighting childhood obesity through our student “Fit 2 Play” sessions. The majority of our clubs located onsite at schools are also open for the local community to attend.

So don’t be surprised if you see the odd nurse or teacher with a little extra spring in their step!


Maybe EFM is the right fit for you?

If you are a personal trainer or fitness professional that is looking to take the next step in your career, an EFM Franchise may be just the thing for you. Register for a free information pack today!