Just Released! Exciting New Rent-Free Fitness Franchise Available in Ringwood East!

Register below for a free information pack explaining how you can run your own fitness studio with zero rent and financing for equipment available.

The new location is a new fitness studio with excellent car parking and access, high traffic area with exceptional marketing potential.



Everything You Need To Start Your Very Own Fitness Studio

The Two Pillars of EFM Franchisee Success

We combine Australia’s most unique fitness business model, with a member-focussed fitness training system that has been remarkably successful over our 25 years of business. That’s our recipe for fitness business success. Let’s take a look at the EFM business model…


Proven Business Model

As an EFM Franchisee, you’re buying into 25 years worth of proven business success. We’re one of the oldest fitness groups in Australia, 4 times named inside the top 30 of BRWs Fast Franchises list. We’ve made all the mistakes so you don’t need to. And we know what works. Leverage the overall strength of EFMs history and business systems to launch your own successful fitness business.


Cutting Edge Systems

Innovation is one of our core drivers and we support you as a Franchisee by offering you all the offline and online systems require to run your business efficiently. Member records, billing, supplier relationships and ordering, marketing, sales and general admin tasks are all systemised and streamlined so that you can get on with what you love best – Changing member’s lives!


Fully Supported Studio Launch

We’ve launched more than 80 locations and have a step by step local area marketing launch process for your studio launch. You also have a dedicated Field Support Manager with over 10 years of Franchise industry experience, along with the entire Franchise Support Centre staff, supporting your through your launch. Never started a gym or business before? No sweat, that’s what we’re here for!


Member-Focussed Business Model That Delivers 5, 10, 15 and Even 20 Year Members!

We asked our members to describe EFM, here’s what they said!

Grab a free information pack


Franchisee Support and Business Guidance


There’s Nothing Quite Like An EFM Franchise


When you partner with EFM as a Franchisee in Melbourne, you’re joining a stable and established business with 25 years of history, with an existing foothold in the Melbourne marketplace. The EFM business model is proven and has stood the test of time whilst other gym chains have come and gone. Despite such a long, stable history, the EFM franchise group is still in it’s infancy in terms of overall scope for growth and we’re excited at the prospects for growth for Melbourne’s leading Fitness Professionals; the existing existing Franchisee group. There’s truly never been a better time to join EFM.